Renewing presidential politics : campaigns, media, and the public interest
By analysing the 1996 presidential election campaign, this book suggests that "good" campaigns, especially those with issue-oriented media coverage and positive advertisements, do make a difference in the quality and quantity of citizen participation, policy input and output, and good governance.
Print Book, English, ©1996
Rowman & Littlefield Publishers, Lanham, MD, ©1996
xxi, 207 pages ; 24 cm
9780847683116, 9780847683123, 0847683117, 0847683125
34886279
Preface: Good and Bad Campaigns
Introduction: The View from the Future
Ch. 1. A Tale of Two Campaigns
Ch. 2. The History of a Relationship
Ch. 3. A Conflict of Interests
Ch. 4. The Uses of Presidential Campaigns
Ch. 5. Manipulation versus Persuasion
Ch. 6. The Costs of Politics
Ch. 7. Welfare and Race
Ch. 8. Media: Distorting the Message
Ch. 9. Back to the Voters