Enhancing Knowledge Development in Marketing: 1998 AMA Educators' ProceedingsRonald C. Goodstein, Scott Bradley MacKenzie American Marketing Association, 1998 - 332 pages |
Contents
The Effects of Selling Situation on the Practice of Adaptive and Persuasive Selling | 3 |
Creative and Adaptive Orientations in Product Development Teams | 25 |
MARKETING ON THE INTERNET | 37 |
Copyright | |
9 other sections not shown
Common terms and phrases
advertising analysis attitudes behavior brand name Business communication competitive condom consumers cost customer retention customer satisfaction decision dimensions e-mail effects employees environment environmental escalation escalation of commitment evaluation experience factor analysis factors firms focus foreign branding further information contact future research groups Harvard Business Review impact implementation important increased individuals industry influence interaction international sourcing Internet Journal of Marketing literature market maven market oriented marketing concept marketing culture Marketing Research masked brand maven measures ment need for cognition need for uniqueness nonverbal Old Dominion University organization organizational organizational culture overall perceived perceptions performance positive post-modern professional services purchase questionnaire relationship marketing response role sales managers sample scale self-efficacy selling service provider service quality service recovery services marketing significant social specific suggests sumers sunk cost theory tion tional trust types variables women Zeithaml