Enhancing Knowledge Development in Marketing: 1998 AMA Educators' Proceedings

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Ronald C. Goodstein, Scott Bradley MacKenzie
American Marketing Association, 1998 - 332 pages

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Contents

The Effects of Selling Situation on the Practice of Adaptive and Persuasive Selling
3
Creative and Adaptive Orientations in Product Development Teams
25
MARKETING ON THE INTERNET
37
Copyright

9 other sections not shown

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