Why Smart People Do Dumb Things: Lessons from the New Science of Behavioral Economics

Front Cover
Touchstone, 1995 M04 26 - 304 pages
From Simon & Schuster, Why Smart People Do Dumb Things is Mortimer Feinberg exploration of the greatest business blunders—how they happened, and how they could have been prevented.

Culled from business headlines and corporate files, this examination of the ultimate in boardroom breakdown describes, in entertaining anecdotes, the mega-mistakes made by highly regarded leaders in business and public life.

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Contents

Acknowledgments9
9
So Whats the Problem?
11
Part İ İn Search of a Virus
15
Copyright

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About the author (1995)

Dr. Mortimer R. Feinberg is one of America's greatest leadership and team-building coaches. Over the past several decades Dr. Feinberg has advised and coached executives across many industries to help them and their teams achieve their full potential.

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